Taco John’s International Inc. announced Tuesday an aggressive franchise growth initiative to expand its presence in prime markets throughout the United States. Fueled by more than five decades of steady growth, a significant footprint of nearly 400 units open today and new branding, the legacy quick-service brand is seeking to grow through franchising with qualified franchisees across the country. Taco John’s is initially focused on markets where it already has a presence.
Today’s announcement follows an exciting year for the brand. In 2019, Taco John’s unveiled an updated brand and restaurant design. This year, the brand is introducing several menu items that aim to further position the brand as the first choice among Mexican quick-service brands. In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, driving its popularity among young consumers. In early 2020, the brand added three restaurant veterans to its Board of Directors. Its new board members bring brand experience from industry juggernauts like McDonald’s, Wendy’s and Darden Restaurants.
Taco John’s is consistently ranked as one of the top franchise opportunities in the country. In 2020, it was listed in the top 25 percent of Entrepreneur’s prestigious Franchise 500, which is considered the world’s first, best and most comprehensive franchise ranking. This marks the 26th year the brand has been ranked.
As Taco John’s ramps up franchising this year, it is targeting well-capitalized franchisees with experience in restaurants or as executives leading high-performing teams. The brand plans to ink agreements representing 50 units this year alone.
“Having more than 50 years of proven experience behind us, Taco John’s is one of the very few legacy brands that still has significant green space available for franchise development,” says Brooks Speirs, vice president for franchise development at Taco John’s. “In addition to all of the initiatives we are launching this year, we boast strong unit-level economics, unmatched brand equity and a unique menu. All of the elements are in place for aggressive franchise growth.”
Differentiating itself in the popular Mexican quick-service segment, Taco John’s prides itself on a unique menu that features scratch-made ingredients. Its commitment to quality has established the brand as the go-to restaurant in its markets.
The Taco John’s franchise opportunity separates itself as a thriving legacy brand with strong unit-level economics, prime markets available for multi-unit development and unique menu. The brand has recently launched several new and innovative menu items, a new refreshed brand look and feel, and is rolling out a systemwide remodel program, all serving to attract new consumers and retain longtime fans. As Taco John’s expands, it is seeking qualified, experienced and passionate franchisees and franchise groups to develop the concept in key markets.