Taco John’s is known for south-of-the-border spices, but its digital strategy is about to heat up. The brand that coined the term Taco Tuesday just added Jimmy Orr as its director of digital strategy.
Orr will lead a team responsible for enriching Taco John’s online presence, creating digital campaigns, and optimizing media mix.
“We’re thrilled to welcome Jimmy to the Taco John’s team,” says Jim Creel, CEO of Taco John’s International. “His experience driving successful digital campaigns to create meaningful connections with key audiences will add another layer to our ability to connect with our guests.”
Orr joins the brand with an impressive marketing background that ranges from directing digital strategy at the White House for President George W. Bush to driving digital campaigns for Arnold Schwarzenegger to leading the digital news effort at the Los Angeles Times.
“Taco John’s is such a cool brand with a very loyal following—including me,” Orr says. “Now let’s build on that loyalty by connecting and engaging more creatively with our guests. We have better food and we have a better story to tell. Our job now is to more creatively tell our story and to create more shareable content that drives repeat visits.”
With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat and Potato Burritos, original Street Tacos, and yes, those craveable Potato Olés.