In a year marked by bold menu innovations, remarkable growth and even an epic battle over the Taco Tuesday trademark, Taco John’s heart and heritage remains deeply embedded in its historic hometown of Cheyenne.

From humble beginnings at the Cheyenne Frontier Days to becoming a beloved national franchise, the brand’s signature flavors have been celebrated far and wide. For more than half a century, Taco John’s has not only satisfied appetites but also given back generously to the communities it serves.

The brand’s steadfast commitment to charity – exemplified by annual campaigns like Nachos Navidad alongside ongoing support for local not-for-profits – has generated more than $650,000 in donations to Wyoming-based organizations in the last five years alone. This year, the company is partnering with HOPE, the Hispanic Organization for Progress and Education. Taco John’s has partnered with HOPE in years past and is a major supporter of their mission in Wyoming. Additionally, Taco John’s partnership with CORE – Children of Restaurant Employees – further exemplifies its dedication to the food service industry.

“Taco John’s started in Cheyenne with grit, commitment to service and compassion,” says CEO Jim Creel. “While we’ve expanded our company footprint to serve customers in the eastern part of the country, our roots run deep in Wyoming.”

Although portions of the corporate team have relocated to Minneapolis, the company’s headquarters remain firmly in Cheyenne, in the same building on 20th Street where they’ve been for decades. As its leadership looks ahead to 2024, Taco John’s legacy of authenticity, innovation and community engagement remains firmly rooted in its Wyoming heritage, promising a bright future that honors the Wild West spirit that has defined the brand since its inception.

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