Taco John’s selected Boyer’s Coffee for all of its restaurants. The Mexican fast-food chain will begin serving the Arabica coffee in the fall of 2014.
“Breakfast is our fastest growing day part. Some months, Taco John’s locations are experiencing almost 20 percent sales growth. To build on that success, we are implementing a new premium coffee program,” says Jeff Linville, CEO for Taco John’s. “Coffee is an important factor when customers decide where they’re eating in the morning. I think the addition of Boyer’s Coffee to our menu will bring new guests to Taco John’s for breakfast”.
“We believe in offering our customers a great cup of coffee every day,” says Boyer’s Coffee president and CEO Mark Goodman. “We are very excited about the partnership with Taco John’s. This is a great opportunity to serve our premium coffee to Taco John’s customers and enhance the customer’s overall experience at each location.”