Industry News | May 12, 2008

The Taco Maker Inks Wal-Mart Agreement

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Mexican quick-service brand The Taco Maker has signed a Landlord/Tenant agreement with Wal-Mart to begin franchising in Wal-Mart stores across the United States.

"This milestone agreement is the perfect fit for us," said Tomas Torres, president and CEO of The Taco Maker. "Having access to thousands of hungry customers on a daily basis gives TTM a distinct edge over its competitors. As we have in other locations, at Wal-Mart we’ll win by offering incredibly delicious food and a healthy alternative to other fast food places with fresh ingredients that are prepared every day in our restaurants."

The Taco Maker's agreement with Wal-Mart includes all concepts in its corporate portfolio, including Mayan Juice, Taco Maker, and Jake’s Over the Top. To date, TTM has signed lease agreements to open stores in Utah, Florida, and South Carolina. Six of these locations will open this year.

"An opportunity like this comes once in a lifetime," said Torres. "Success in the quick-service industry means you’ve made a good effort of reaching as many people as possible with your product. Taking our menu to a broader audience via America’s leading retailer brings us closer to our goal of becoming the premier Mexican quick-service restaurant brand to customers nationwide."

TTM currently has more than 185 units open in the United States, Latin America, and the Far East.

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