Industry News | August 4, 2008

The Taco Maker Opens New Store in Wal-Mart

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The Taco Maker has opened its newest restaurant in the Wal-Mart in Punta Gorda, Florida, at 5001 Taylor Road. A ribbon cutting and grand opening celebration was held on July 18th.

“The Taco Maker is proud to call Punta Gorda our newest home. Our commitment to providing hungry customers the best Mexican food and customer service in a quick service setting will continue to be our strategy,” states Carlos Budet, president and CEO of The Taco Maker. “I have no doubt this region will become a top performing market among The Taco Maker’s restaurants in southern Florida and nationwide.”

This store opening is part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“This newest location in the Tampa Bay Region is a strategic part in our aggressive regional expansion campaign to further position ourselves as the fastest growing Mexican quick service restaurant in the industry,” Budet says. “Our sales growth and penetration into regional markets are helping build a growing reputation for excellence and viability in the QSR industry segment.”

Taco Maker is one of three concepts under the The Taco Maker Inc. umbrella, an international franchise system with over 185 units open in the U.S., Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves Mexican dishes such as tacos, burritos, nachos, quesadillas, salads, and desserts.

2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.

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