Industry News | March 18, 2015

Taco Time Northwest Looks for Candid Reaction to LTO

image used with permission.

Taco Time Northwest, a northwest-based family-owned Mexican quick-service restaurant, hosted its first-ever open casting call to film customer reactions to their new limited-time offer, the Habanero Chicken Burrito.  Guests were sought out via Taco Time NW’s Facebook page. Footage from the casting call will be used in Taco Time’s commercial, which will feature real Taco Time NW customers.

Taco Time NW, known for its milder flavors, is excited to introduce the Habanero Burrito in a soft and crisp version and provide a spicier menu option for their guests. Both of the Habanero Burritos are made with Taco Time’s new habanero salsa prepared with charred garlic, onions, and tomatoes blended with habanero peppers. The Habanero Soft Chicken Burrito is wrapped in a soft cayenne pepper tortilla stuffed with black beans, rice, tender chicken, and sour cream. The Habanero Crisp Burrito includes tender chicken mixed with onions, green chilies, and cream cheese all rolled in a four tortilla and deep fried to a crisp, golden brown.

“We recognize that our core guests are looking for exciting new flavors and menu items with a little kick,” says corporate chef Steve Gappmeyer. “The Habanero Burritos offer a spicy alternative to the current Taco Time menu while still incorporating some of our traditional flavors. We are excited to offer this for a limited time and see how our guests like it.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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