Industry News | October 2, 2014

Taco Time NW Launches New Prototype in WA

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Taco Time Northwest, a 52-year-old family-owned Mexican quick-service restaurant, will launch its new prototype restaurant in Issaquah, Washington.

Taco Time’s new prototype restaurant incorporated 52 years of history and customer proposed design elements and will be the model for Taco Time restaurants moving forward. With this new prototype, Taco Time NW set out to dramatically change the physical appearance and experience, to align with its core brand. This new location features updated exterior design celebrating Taco Time NW’s local history by utilizing a shed roof and native NW materials. The overall look was inspired by local farmers markets with an abundant use of open space and more windows to better utilize natural lighting. A new ordering process makes for a more comfortable experience and allows guests ample time to craft their personalized orders. The new interior design featured an open kitchen layout that allows Taco Time NW to show all the ingredients being prepared fresh throughout the day, and enhanced outdoor seating is complete with a fireplace that is shared with the interior dining room. Taco Time NW worked with design and architectural firm BCRA.

“The ultimate goal with this project was to design a restaurant that embraced our 52 years of history while creating an environment that visually communicates what our brand is about and allows our people to better share in the experience with our guest,” says Chris Tonkin, vice president of Taco Time NW. “We conducted months of focus groups to hear from the community what they were looking for in a quick service restaurant experience. We are excited to launch a restaurant that our guests helped design and we look forward to remodeling many of our older locations to bring them up to this new standard.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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