TACOTARIAN, the innovative taco destination, launched their “Lotería” game, a unique promotion for California and Nevada residents. From February 1st to March 31st, customers over 18 can participate in a collect-and-win game with every purchase at TACOTARIAN locations, offering the chance to win free tacos for an entire year.

With each qualifying purchase, customers receive a game piece, aiming to collect 16 unique pieces. The first to complete and present the set at a TACOTARIAN location wins the grand prize. The promotion introduces an element of strategy, as certain pieces will be rarer than others, though specifics will remain undisclosed to add to the challenge. The single Loteria winner will win FREE TACOS for an entire year. This consists of 2 tacos per day for 365 days. 

“We’re thrilled to launch the ‘Lotería’ game for our loyal customers,” says Regina Simmons, Co-Founder of TACOTARIAN. “This is more than just a promotion; it’s a celebration of our community’s love for our brand. We can’t wait to see the enthusiasm and engagement it brings to our stores.”

So, get ready, taco lovers! Visit your nearest TACOTARIAN, enjoy your favorite tacos, and start collecting those game pieces. Who knows, you might just be the lucky one to call out “LOTERIA”

Fast Casual, Marketing & Promotions, News, Tacotarian