Industry News | December 6, 2017

TCBY Introducing New Flavors to Honor 'Ferdinand' Movie

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TCBY is partnering with Twentieth Century Fox Film’s highly anticipated animated film: Ferdinand, opening in theaters December 15. Throughout the month of December, TCBY will introduce Ferdinand and friends’ favorite frozen yogurt flavors as well as Bold & Sweet flavor combinations, just like the giant bull with a big heart.

TCBY’s limited edition flavors are inspired by Ferdinand’s misfit team—Lupe, Uno, Dos, Cuatro, Valiente, and of course, the famed bull himself. Fans can scoop up Cotton Candy for a carnival flavor explosion to match the spunky Uno, Dos and Cuatro. White Chocolate Mousse, a rich, decadent and signature flavor perfect for Ferdinand’s comical friend Lupe. The flavor adventure continues with Valiente’s favorite luscious and refreshing Golden Vanilla. Just like Ferdinand, Chocolate is bold and rich—the perfect homage to the chief bull.

TCBY is giving guests the chance to win Ferdinand merchandise at locations nationwide. To participate, fans submit their favorite flavor combination for a chance to win by random selection.

“Our collaboration will give customers nationwide the chance to connect with its characters in a unique and delicious way,” says Dustin Lyman, CEO of TCBY. “We are honored to bring fans this special flavor experience that will create lasting memories and excitement around the anticipated movie’s launch.”

“Ferdinand is all about taking time to smell the flowers and enjoy life” says Zachary Eller, Executive Vice President, Marketing Partnerships, 20th Century Fox Film, “That’s why we’re excited to bring that same feeling to TCBY customers everywhere with our exciting holiday film”

As the only dual soft-serve and hand-scooped frozen yogurt franchise on the market, TCBY offers a variety of frozen yogurt flavors with options that are low in fat, nonfat, or no sugar added. The brand currently has over 300 stores nationwide and leads the market in nutrition, taste and new product innovation.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.