Industry News | July 23, 2012

TCBY Launches Q3 Flavors

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TCBY, The Country's Best Yogurt and frozen yogurt innovator, takes pride in offering unique flavors and innovative products at TCBY locations nationwide.

To continue its year of flavor innovation, TCBY will offer non-fat, non-dairy Pomberry Sorbet in July, non-fat Black Cherry soft serve frozen yogurt in August, and 98 percent-fat-free Roasty Toasty Marshmallow soft serve frozen yogurt in September.

TCBY turned to its loyal Facebook fans to help name each flavor, awarding winners with TCBY gift cards.

"Giving our customers what they want is important to us, but more so, we love having the ability to make our customers an integral part of the process. From helping us develop flavors to naming them before they're released is what it's all about for us," says Greg Allison, senior director of global brands and innovation at TCBY. "It makes us even happier to offer customers the healthiest fro-yo in the country so they can enjoy the best-tasting fro-yo without the guilt."

Both soft-serve flavors pack protein and calcium, while Pomberry is a non-fat sorbet with just 100 calories per serving.