TCBY, The Country’s Best Yogurt, selected Hudsonville Creamery and Ice Cream Company as its new hand-scooped frozen yogurt partner.
“TCBY prides itself in providing our customers with the best tasting, most nutritious frozen yogurt in the market,” says Timothy Casey, CEO of TCBY.
“As the first franchise system in the world to offer frozen yogurt as a hand-scooped option in its stores, we feel that Hudsonville will be a valued partner in continuing to provide the benefits of frozen yogurt in a variety of products to our franchisees and customers. With a legacy of nearly 100 years, Hudsonville’s team is able to adapt to the ever changing fro-yo business, and we believe they will ensure that we continue to serve great tasting product with the highest quality and best ingredients.”
Hudsonville Creamery and Ice Cream Company began making ice cream in 1926, 29 years after the co-op formally originated. From a small location in Hudsonville, Michigan, the company grew and expanded to larger markets throughout Michigan and select areas of Ohio, Illinois, and Indiana.
Hudsonville has worked side-by-side with TCBY’s product development and flavor experts over the last few months to formulate its hand-scooped frozen yogurt to match TCBY’s high product quality and flavor standards. Franchisee and consumer response to the products has been highly favorable.
Based in Salt Lake City, TCBY, The Country’s Best Yogurt, has more than 600 locations both in the United States and internationally.
