Chipotle Mexican Grill announced it is celebrating American athletes with digital menu items exclusively on the Chipotle app and and new episodes of its popular “Unwrapped” video series. The brand will also launch gold foil nationwide for a limited time in the U.S. and France on July 25.

Introducing Team Chipotle 2024

Starting Monday, fans can eat like top athletes in the U.S. through a series of digital menu items. Chipotle’s Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and fresh ingredients. The new menu items include:

  • The Anthony Edwards Bowl
    • Half chicken, half steak, brown rice, fresh tomato salsa, roasted chili-corn salsa, and lettuce
  • The Sophia Smith Burrito
    • Chicken, brown rice, light black beans, light pinto beans, fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream, and cheese
  • The Taylor Fritz Bowl
    • Double chicken, white rice, sour cream, cheese, and guac
  • The Sara Hughes Burrito
    • Double steak, white rice, black beans, cheese, and lettuce
  • The Jagger Eaton Burrito
    • Chicken, white rice, black beans, tomatillo red-chili salsa, roasted chili-corn salsa, cheese, guac, and lettuce

Behind-the-Scenes with Team Chipotle

Chipotle worked with its partner athletes to launch behind-the-scenes training content as part of its “Unwrapped” series. The “Unwrapped” videos profile each athlete superfan and what it takes to compete at the highest level of their respective sports.

All Chipotle “Unwrapped” videos can be viewed here:

“Every one of our Team Chipotle athletes has had a unique journey,” says Chris Brandt, Chief Brand Officer at Chipotle. “By highlighting their stories and how Chipotle has been a key component of their training regimens, we hope to inspire and fuel the next generation of great American athletes.”

Gold Foil’s Comeback at Chipotle

Starting July 25 for a limited time, Chipotle will serve gold foil-wrapped burritos for all in-restaurant and digital orders at participating U.S. locations. The brand last celebrated American athletes with gold foil in the summer of 2021.

Chipotle will also serve gold foil burritos at its six restaurants across Paris and one restaurant in Lyon for the first time.

Marketing & Promotions, Menu Innovations, News, Chipotle Mexican Grill