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Living wages topped the list with 49 percent of respondents placing it in their top 3 priorities; responding to nutritional concerns garnered 33 percent, health insurance coverage 31 percent, and nutritional disclosure 29 percent.
Overall, restaurant users claim a fairly high degree of social consciousness. Further, the research found that close to 80 percent of consumers claim they would respond favorably to a socially responsible restaurant by visiting more often and/or paying more.
“We find increasingly strong evidence that consumers expect both chain and independent restaurants to be more socially responsive, and nutrition is a clear priority,” says Bob Goldin, executive vice president of Technomic.