A new research report published by Temkin Group, 2012 Temkin Experience Ratings, rates the customer experience of 206 large companies across 18 industries. This is the second year that Temkin Group has released these ratings.
The research, which is based on a survey of 10,000 U.S. consumers in January 2012, includes 17 fast food chains: Arby's, Burger King,Chick-fil-A, Dairy Queen, Domino's, Dunkin' Donuts, Hardees, Jack in the Box, KFC, Little Caesar's, McDonalds, Pizza Hut, Sonic Drive-In, Starbucks, Subway, Taco Bell, and Wendy's.
Chick-fil-A, Starbucks, and Subway earned the top customer experience ratings in the industry and are tied for third spot across all 206 companies. The three leading fast food chains are the only ones in the industry to earn "excellent" customer experience ratings. Eleven of the 17 fast food chains earned "good" ratings while the bottom three -- Hardees, Domino's, and Jack in the Box -- earned "okay" ratings.
The overall fast food industry earned the second spot out of 18 industries, slightly behind grocery chains but well ahead of other industries.
"Most fast food chains are doing a good job of meeting their customers' needs," states Bruce Temkin, author of the report and Managing Partner of Temkin Group.
The Temkin Experience Ratings evaluates three dimensions of customer experience:
Functional: Does the company meet consumers' needs?
Accessible: How easy is it for consumers to do what they are trying to do?
Emotional: How do consumers feel about their interactions with companies?
Other highlights from the research include:
Starbucks and Subway received the highest Functional ratings while Domino's and Jack in the Box received the lowest.
Subway received the highest Accessible ratings while Hardees and Jack in the Box received the lowest.
Chick-fil-A and Starbucks received the highest Emotional ratings while Hardees received the lowest.
This report can be accessed from the Temkin Group website at http://www.temkingroup.com.
Bruce Temkin is widely recognized as a customer experience thought leader and is Customer Experience Transformist and Managing Partner of the Temkin Group. Prior to forming Temkin Group, he was a VP at Forrester Research for 12 years.
Temkin Group is a leading customer experience research and consulting firm with one simple goal for its clients: increase customer loyalty by becoming more customer‐centric. For more information, contact Bruce Temkin at 617-916-2075 or [email protected].