Industry News | May 3, 2016

As Temps Rise, Caribou Stays Chill with Three New Coolers

image used with permission.

Caribou Coffee will keep consumers cooler all summer long with the introduction of its newly improved Caribou Coolers—made simply, to simply taste better. The blended iced coffee beverages feature real, simple ingredients, continuing the coffeehouse's commitment to superior taste. Caribou is also adding three new Cooler varieties to the menu for the summer season: Mint Chocolate, Salted Caramel, and Raspberry.

Coolers, handcrafted with Caribou coffee and blended with ice, are the perfect cold coffee drink to enjoy on a hot summer day. Guests can customize their Cooler with a variety of flavors including the new real vanilla syrup or real caramel sauce, introduced earlier this year. Samples of all three new varieties—Mint Chocolate, Salted Caramel, and Raspberry—will be given away at select stores on Thursday, May 5 from 3 to 5 p.m. CT for the ultimate taste experience.

"Caribou continues to make taste paramount and there's no better way to accomplish this than through the ingredients in our handcrafted beverages," says CMO Michele Vig. "Using real ingredients we know and can pronounce, we created a blended iced coffee offering that simply tastes better. We are excited to continue our move towards offering great tasting beverages with real, simple ingredients with the launch of our newly improved Coolers."

Caribou's new Coolers come to life in the coffee company's latest marketing campaign, which includes playful, talking caribous that appear on radio and in digital channels this month. Fans will also be able to enjoy cooler events and giveaways throughout the summer.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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