McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T, which stands for Plant. Lettuce. Tomato. McDonald’s has selected Southwestern Ontario as the exclusive market for its global test, which will take place in 28 restaurants, starting September 30. The P.L.T. is made with a Beyond Meat plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s.
“McDonald’s Canada has a proud legacy of innovating across our menu and we’re excited that Canadians will be the first in the world to try the P.L.T.,” says Jeff Anderson, McDonald's Canada chef. “We’re eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants.”
The McDonald’s P.L.T. is a juicy, dressed plant-based burger on a warm, soft, sesame seed bun with the McDonald’s taste customers have come to expect from McDonald’s. Featuring a plant-based patty with no artificial colors, artificial flavors, or artificial preservatives, it’s a “open wide and sink your teeth into it” sandwich, the company said. The P.L.T. will be priced at $6.49 CAD plus tax.
“As a customer-obsessed company, we are committed to continuously testing new menu items to offer a variety of options,” says Michaela Charette, head of consumer insights, McDonald’s Canada. “The P.L.T. complements our existing line-up of craveable burgers and sandwiches, and enables us to assess Canadian’s growing demand for plant-based protein options as well as restaurant experience. During this test we’ll continue to listen to our guests to understand their tastes.”