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    Testing of Yum!’s Pizza Hut/WingStreet Concept to Expand

  • Industry News February 13, 2004

    Yum! Brands, parent company of Pizza Hut, Taco Bell, and KFC, along with recently acquired Long John Silver's and A&W, announced in its fourth quarter 2003 report that it is expanding its ongoing market test of its Pizza Hut/WingStreet co-brand.

    According to Wednesday's filing, the fast-feeder operates 2,148 multibrand stores in the United States. In 2003, 382 multibrand stores were added to the system, 148 in the fourth quarter. Fifty-eight percent of those added were conversions of existing single-brand restaurants. The rest were new openings. Pizza Hut/WingStreet combinations accounted 46 percent 2003’s additions. The company expects this percentage to increase in 2004.