Industry News | May 6, 2009

Tex Meets Mex with New All-American Taco

Rubio's Fresh Mexican Grill today introduced its new All-American Taco, the "burger with a Beach Mex twist."

The most classic of American dishes, the hamburger, meets the most classic of Mexican dishes, the taco, and the combination reins in the best flavors of each. The $2.99 All-American Taco will be added to Rubio's menu for a limited time beginning today.

The new Rubio's All-American Taco is a char-grilled, beef patty seasoned with spices, topped with melted American cheese, then complemented with salsa fresca, smoky garlic-chipotle mayonnaise, and lettuce. It is served inside a flour tortilla with a jalapeno pepper on the side.

"I've always wanted to blend the cultural tastes of Mexico with those of the U.S.A., and I think this new All-American Taco is better than either on its own," says Ralph Rubio, co-founder and chairman, Rubio's.

"We looked beyond the expected to introduce something totally unique, and with one bite the All-American Taco brings fond memories of the local beach drive-in and a trip to Cabo all at once."

Sandwiches, tacos, and burgers all take on local accents everywhere in the United States and with the All-American Taco, Rubio's has upgraded two distinctive and popular dishes into an offering destined to become an American favorite.

Add new comment