Strengthening its global presence, Texas Chicken has opened the first of 70 planned restaurants in Thailand. The flagship location is located in Central Plaza Westgate in Nonthaburi, a central province of Thailand. This past summer, the chicken giant announced an exclusive, strategic agreement with PTT Public Company Limited (PTT), Thailand’s national energy company, marking the single largest international expansion in Texas Chicken history. All locations are expected to be operational by 2023.
“Introducing the Texas Chicken brand into Thailand is an amazing opportunity,” says Bill Schreiber, vice president of global business development at Texas Chicken/Church’s Chicken. “We’re excited to continue sharing our quality fried chicken and home-style side dishes with guests in Thailand, and we are confident that our arrival will win over fans, hearts, and appetites alike.”
While the signature fried chicken and honey-butter biscuits will be available for purchase in all Thailand locations, Texas Chicken will round out the menu with rice and spicier options catering to cultural preferences. In just 2015, Texas Chicken/Church’s Chicken has opened locations in New Zealand and Bulgaria, expanding its presence into 25 international markets.
“Large-scale expansions such as this are key to our international growth strategy,” Schreiber says. “When considering international franchisees, we look for the ability to deliver country-wide presence rather quickly. With PTT’s diverse portfolio and clear success in the restaurant and food space, we know we will be able to create something phenomenal in this market.”