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    Texas Digital, Odysii Team Up for Drive Thru

  • Industry News July 1, 2010
    Texas Digital Systems Inc., provider of visual communication solutions, and Odysii, provider in software solutions for targeted suggestive selling, announced a partnership to enhance Texas Digital’s AccuVIEW order confirmation solution with Odysii's suggestive selling solution. This combined drive‐thru solution is designed to increase the average sales ticket per customer. Texas Digital and Odysii have a combined market reach of installations in over 40 countries, including several leading quick-service restaurants such as Arby's, Burger King, KFC, McDonald's, and Wendy’s.

    Texas Digital's AccuVIEW Order Confirmation Board enhances drive‐thru profits by improving order accuracy, increasing speed of service, and reducing theft and food loss. The integrated solution incorporating Odyssi's suggestive selling will deliver relevant product recommendations based on previous customer choices, business rules, and time of day. This solution provides better results than digital signage with static loops by providing more targeted recommendations that have a higher acceptance rate, and increasing customer satisfaction through a better user experience.

    “Adding suggestive selling to the drive thru, which represents 70 percent of total quick-service restaurant sales, enables us to provide significant value,” says Jan Malinovsky, director of quick-service sales at Texas Digital. “Every percentage point increase in average sale per customer at the drive thru represents a significant boost to profitability, and we are confident that Odysii's unique solution will provide a robust ROI for our customers.”

    “We are proud to partner with a company that is leading the market not only in terms of the size of the installed base, but also innovation,” says Benzi Axelrod, vice president of U.S. business development at Odysii. “We are gratified by the positive results we have achieved so far and are pleased to partner with Texas Digital, a market leader with a comprehensive set of [quick-service] solutions.”
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