Texas Digital’s VitalCAST digital signage system will be installed in the concession areas at more than 180 new build and retrofitted Cinemark locations throughout the United States and Canada. Each theatre location’s installation will consist of either one, two, three or four groups of 40”, 46” or 52” LCD screens mounted side by side. Each grouping of screens will display a mixture of video and text content for concession products and pricing, combo offerings, and special promotions specific to that theatre or geographic region. Content will be driven by Texas Digital’s VitalCAST software solution and controlled by Cinemark at their headquarters in Plano, Texas.
Installations have already begun and will continue throughout 2009, with plans for completion by year end.
“Cinemark needed a solution to control the on-screen design of each display, have the flexibility to schedule region-specific promotions and pricing, and consistently enhance our image and customers’ experience from coast to coast,“ said William Angles, Director of Design for Cinemark Theatres. “In selecting a digital signage provider, we looked for a partner that could provide a reliable system and a user-friendly interface as well as top notch customer support. Texas Digital has met all of our expectations.”
While the majority of theatre installations will take place in the main concession area, some locations will also utilize VitalCAST to display menu information in satellite concession locations, café’s, and at the box office ticketing and auditorium entrances to show movie titles and show times.