The Coffee Bean & Tea Leaf, a global specialty coffee & tea house, announced the launch of its second collaboration with iconic lifestyle brand, tokidoki, consisting of co-branded beverages and merchandise inspired by tokidoki’s characters. The new limited-edition collection is an expansion of their original collection which launched in 2023, and is available for purchase starting today at The Coffee Bean & Tea Leaf cafe locations and online at www.store.coffeebean.com. 

“We are thrilled to collaborate once again with the extraordinary talent of Simone and the tokidoki team to create this exclusive collection and offer our guests a creative and fun experience,” said Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf. “The new beverages are a testament to the shared creativity between our brands and we truly can’t wait for our guests to taste the new flavors, which are inspired by the delightful and engaging tokidoki characters.”

As part of the collection, The Coffee Bean & Tea Leaf is debuting three new beverages, each inspired by tokidoki characters with unique and delicious flavor profiles. Available for purchase at Coffee Bean and Tea leaf cafes, the beverages include:

  • Chocotella: Dark chocolate hazelnut Ice Blended drink topped with handcrafted chocolate whipped cream, sprinkles, and a dark chocolate drizzle. 
  • Strawberry Milk: Strawberry-infused whole milk topped with a strawberry-drizzled cream cap and a luscious layer of strawberry syrup at the bottom.
  • Boba Bob: Iced dirty chai latte with brown sugar boba, topped with a cream cap and caramel waterfall drizzle.

The merchandise collection showcases fun and colorful tokidoki characters all influenced by Japanese design. Additional merchandise items, such as a tote bag, lunch box, and pencil pouch, will be available for purchase in early August. The charming tokidoki characters will adorn the accessories listed below: 

  • Character Pins: Fun tokidoki character pins to choose from characters like Dragon, Donutella, Study Buddy, and the new Cactus Friend pin. Grab one or collect all four and pin them to your clothes or bag for touch of personal flair. [$8.98 each]
  • Water Bottle with Ring Handle: This black water bottle showcases the vibrant colors of the overlapping tokidoki art, perfect for when you’re on the go. [$24.98]
  • Flip Top Insulated Bottle: This insulated stainless steel tumbler is designed to keep your favorite beverage hot or cold for up to an impressive six hours, and features a leak-proof flip top, printed with tokidoki’s signature designs. [$22.98]
  • Stylish Cold Cup: Hydrate in style with this stylish cup that comes with a removable straw. Colorful tokidoki characters make it fun, functional and fabulously unique. [$14.98]
  • Reusable Foldable Bag: ​Meet your new favorite carry-all. This reusable bag folds into a compact pouch for both sustainability and practicality. [$12.98]
  • Lunch Bag: Jazz up your lunchtime routine with this convenient, adjustable lunch bag that will keep your meals fresh and organized. [$22.98]
  • Accessory Pouch: Extremely versatile, this handy pouch is perfect for anything from stationery and makeup & cosmetics to travel essentials. [$10.98]

“We’re happy to announce our second collaborative collection with The Coffee Bean & Tea Leaf and are honored to partner with such an iconic brand to provide fans with creative merchandise and beverages.” said tokidoki Co-Founder & CEO, Pooneh Mohajer. 

“Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity in their welcoming and positive environment. Our goal with this collection is to infuse positive art with the inclusive and friendly spirit of The Coffee Bean & Tea Leaf cafes, creating a truly unique and uplifting experience for our fans.” said Simone Legno, tokidoki Co-Founder & Chief Creative Officer.

Available now through August 20, guests can purchase the beverages at The Coffee Bean & Tea Leaf cafes and through the mobile app, and merchandise at cafe locations and from www.store.coffeebean.com. For more information about the new collection and beverages, please visit coffeebean.com.

Beverage, Marketing & Promotions, Menu Innovations, News