This National Chicken Wing Day on July 29 comes amidst a national chicken wing crisis. Restaurant brands are widely bowing out this year, and consumers are left wondering where they will get their fix. But Thighstop, Wingstop’s new virtual food brand, is giving the famous holiday new flavor by repositioning it as “Thighstop Thigh Day.”

On one of the more popular food holidays among fans and foodies alike, Thighstop is determined to keep the celebration going by offering two free bone-in thighs with qualifying purchases on July 29. Available through or DoorDash, the two free bone-in thighs are available sauced and tossed in fan’s choice of Wingstop’s 11 bold and distinctive flavors.

“National Chicken Wing Day is an important celebration for us and we would never want fans to miss out on an exciting event for any reason,” says Charlie Morrison, CEO of Thighstop. “The plan is to celebrate a little differently this year by still rewarding our fans with free food while encouraging them to try our crispy, juicy thighs for the newly-created ‘Thighstop Thigh Day.'”

In addition to the two free bone-in thighs deal offered on July 29, Thighstop is introducing a limited time, exclusive-to-Thighstop flavor, Jamaican Jerk BBQ. With traditional Caribbean Jerk spices, sweet BBQ sauce and a touch of heat, Jamaican Jerk BBQ is the flavor of summer and a new favorite addition to Thighstop’s crispy thighs.

In celebration of Thighstop Thigh Day, Thighstop is donating $100,000 to Wingstop Charities, which actively serves youth within local communities to pursue their passions in education, arts, sports, and career development. 

Thighstop, which was launched and went viral in June 2021, was created by popular restaurant brand Wingstop. Menu offerings include delicious, crispy bone-in thighs and breaded boneless thighs – a juicier take on Wingstop’s popular boneless wings.

Fans can secure their bag of Thighstop via or DoorDash, and can complete their thigh meal with Wingstop’s signature, freshly-made ranch and blue cheese dips; fresh-cut, seasoned fries; fried corn and rolls.

Fast Casual, Marketing & Promotions, News, Wingstop