Industry News | November 7, 2017

Tijuana Flats Adds Two New Hot Sauces for 'Heat Week'

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Tijuana Flats is challenging guests to turn up the heat during its “Heat Week” celebration, which kicks-off on Thursday, November 9 at all participating locations. In addition to daring Tijuana Flats patrons to indulge in its signature Hot Bar throughout the week, the restaurant is unveiling two new hot sauces: The Dictator, available on the Hot Bar in all Tijuana Flats locations and for purchase in stores and online for $6.99, and Heat Lightning, a commemorative, limited edition Tampa Bay Lightning 25thanniversary hot sauce available for purchase only in participating Tampa and St. Pete locations and online for $6.99 throughout the season while supplies last.

Every Tijuana Flats location has a signature hot bar with 15 different sauces, ranging from “sissy” to “death wish.” The Dictator is a “sissy,” or mild, gochujang sauce that is a savory, sweet and spicy fermented condiment that originates from Korea. Heat Lightning is a tropical blue agave hot sauce that is sweet, fruity, and spicy.

“The purpose of ‘Heat Week’ is to push our guests’ taste buds to the limit by re-introducing them to our classic sauces, while also showcasing new and interesting selections,” says Larry Ryback, CEO of Tijuana Flats. “The Dictator and our commemorative Heat Lightning sauce are unique additions to our collection of sauces. We think our guests are really going to love them.”

Throughout “Heat Week,” Tijuana Flats will share creative ways to “spice up” classic condiments, such as queso and salsa, on its social media accounts.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.