Tijuana Flats, a parent company for Tijuana Flats Tex-Mex restaurants, has announced Larry Ryback as the new CEO, reporting to the company’s chairman of the board and partner at AUA Private Equity Partners, Steven Flyer. Larry brings with him more than 25 years of demonstrated success in growth-oriented, leading restaurant brands.
“Larry’s industry knowledge, proven leadership and results are the perfect fit to lead Tijuana Flats as the brand continues its path of growth and success,” Flyer says. “He brings with him exceptional operational knowledge, and I am confident that he will continue the culture that sets Tijuana Flats apart from all others.”
Most recently, Ryback was the president and COO for True Food Kitchen where he oversaw the development of the new concept strengthening their unit level economics and preparing the company for aggressive expansion. Additionally, he served as the COO of P.F. Chang’s where he oversaw 212 restaurants, more than 18,000 employees, and $950 million in annual revenue.
“I am extremely excited to join such a dynamic and innovative brand with so much growth potential,” Ryback says. “The unique culture and existing strong leadership of Tijuana Flats provides an excellent foundation for continued future development.”
Earlier in his career, Ryback was the COO for Kona Grill and Redstone American Grill where he was instrumental in building both brands. Ryback’s appointment is effective July 18.