Industry News | October 16, 2017

Tijuana Flats to Host 'Day of Outrageousness' October 21

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Tijuana Flats is hosting its first-ever “Day of Outrageousness” at all participating locations on Saturday, October 21. During this one-day event, guests will be asked to participate in “Flat Outrageous” tasks and/or wear wacky clothing in exchange for a free Flat Outrageous street taco and Flats signature chips. Additionally, Tijuana Flats will debut a specialty menu item, the “Monster Taco,” weighing in at two pounds and available only on the “Day of Outrageousness.”

In addition to rewarding guests who dress in wacky clothing (taco hats, wild patterns, etc.), Tijuana Flats employees will invite guests to perform outrageous tasks, such as playing Twister against a manager or participating in a game of tortilla Frisbee. Guests will also be encouraged to suggest their own zany, outrageous tasks to win a free street taco from the “Flat Outrageous” menu.  Street taco selections include: Crispy Baja Fish (crispy fish, chipotle crema, shaved cilantro cabbage & pineapple salsa), Lime Steak (grilled garlic-lime steak, avocado crema, shaved cilantro cabbage, pico de gallo & cotija cheese), and Jerk Chicken (crispy jerk chicken, MoreFire! hot sauce, shaved cilantro cabbage, pineapple salsa & cotija cheese).

“As a company, we have always embraced an ‘anything goes’ approach to food and life, but this ‘Day of Outrageousness’ is a unique way for our guests to become a part of our ‘Flat Outrageous’ brand,” says Monique Yeager, CMO of Tijuana Flats. “We want this to be a day filled with fun, food, and a little insanity.”

In the spirit of embracing the outrageous, Tijuana Flats will debut a “Monster Taco,” available only on October 21st. Packed full of chipotle chicken, blackened chicken, beef, jalapenos, onions, lettuce, tomatoes, sour cream and cheese, the “Monster Taco” is two pounds of deliciousness. Guests can enjoy the “Monster Taco” for $9.99.

Guests can visit www.flatoutrageous.com to make an origami taco hat, design a mural, or complete a Mad Libs story. Bring any of these items to a participating store on Day of Outrageousness to earn a free street taco.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.