Industry News | December 27, 2017

Tijuana Flats Launches Take-Home Burrito Meal Kit

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Tijuana Flats, the fast-casual Tex-Mex dining experience, has launched its new take-home burrito meal kit—a feasible, easily accessible takeout selection that allows simple options for family dinner, and is a viable solution for smaller offices looking for a group lunch option. The “Hardly Homemade Burrito Kit” is now available on UberEATS and through in-store takeout.

Priced at $34.99, the Burrito Kit feeds up to six people and is packed full of all the Tijuana Flats essentials, including protein (chicken and beef), toppings (jalapeños, onions, lettuce, tomatoes, sour cream, and cheese), choice of refried or black beans, rice, flour or wheat tortillas, and chips. The Kit also comes with instructions for “How to Roll a Fat One” via a 10-step process that includes directives, like “Add cheese (a cheesy burrito is a happy burrito)” and “Fold the sides in toward the center, making your tortilla hug those tasty insides.” 

The launch of Tijuana Flats’ Burrito Kit comes after the successful unveiling of the company’s “Hardly Homemade Taco Kit” earlier this year.

"Debuting our ‘Hardly Homemade Taco Kit’ this summer opened the door, and tortilla, to launch similar initiatives with other Flats fan favorites,” said Larry Ryback, CEO at Tijuana Flats. “Like the Taco Kit, our new Burrito Kit is an easy and fun solution for busy families this holiday season and beyond.“

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.