Industry News | August 23, 2017

Tijuana Flats Opens Sixth Florida Location

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Tijuana Flats, the fast-casual Tex-Mex dining experience, announced that it is opening a new store in Lutz, Florida. The new store will be the sixth Tijuana Flats location to open in Florida this year, and will feature the company’s new “Amp’d Up” store model.

The announcement of the Lutz location opening comes just weeks after Tijuana Flats opened a new store in Nocatee, Fla., and is part of the company’s plan to open 15 new restaurants in Florida and neighboring states by the end of the year. 

Located 17475 N Dale Mabry Hwy, the new store will span 2,450 square feet, will include 73 indoor guest seats and 36 patio seats, and will employ 45–50 team members to include management, back-of-house and front-of-house employees.

“Our Tampa-area guests have always been champions of our ‘Flat Outrageous’ brand, so it is only natural that we continue to expand in the region,” says Nate McCabe, Tampa area supervisor at Tijuana Flats. “We are excited for this new store and for the opportunity to continue to serve our always-fresh Tex-Mex to the residents of Hillsborough County.”

The new “Amp’d Up” store model includes new wall finishes (patina metal, durock, and corrugated metal are among the materials used), new furniture, a new service counter configuration featuring a beer fridge, an updated specials screen and stainless shelving, and customer-painted tiles.

Like all existing Tijuana Flats stores, the new location will also feature energy-efficient equipment and environmentally friendly processes, such as menus on recycled paper, water-conserving faucets, and more.

Tijuana Flats will promote the following grand-opening specials at the Lutz location throughout the store’s first week:

Monday, 8/28—First 50 guests receive a free Tijuana Flats burrito

Tuesday 8/29—Tijuana Tuesdaze: Two tacos, chips and a drink for $5.99

Wednesday, 8/30—$5 burrito bowls

Thursday, 8/31—Throwback Thursdaze: Tijuana burrito, chips and a drink for $5.99

Friday, 9/1—Rock Out Party: Happy Hour all day and live music and giveaways from 6 p.m—9 p.m.

Saturday, 9/2—Local Hero Day: 50 percent off any entrée for police, firefighters, EMT, nurses, teachers, and military with valid I.D.

Sunday, 9/3—Free kids meal with the purchase of an adult entrée.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.