Tijuana Flats, the fast-casual Tex-Mex dining experience, has launched its new “Reasons to Love This Jerk” campaign, featuring the Jerk Chicken Street Tacos from its recently released “Flat Outrageous” menu section. The summer promotion includes two Jerk Chicken Street Tacos and Flats seasoned chips for $6.99 and runs through August 20.

Made with crispy jerk chicken, MoreFire! hot sauce, shaved cilantro cabbage, pineapple salsa cotija cheese, the Jerk Chicken Tacos have quickly become a fan favorite since debuting on the “Flat Outrageous” menu in May.

The “Reasons to Love This Jerk” campaign lists several reasons for guests to embrace “This Jerk” this summer, including spicing up date night and kicking the party up a notch.

“Our Jerk Chicken Tacos are the perfect summer dish for those who enjoy their food with an extra kick,” says Larry Ryback, CEO of Tijuana Flats.  “We launched our ‘Flat Outrageous’ section as a way to evolve our menu while maintaining the classic Tijuana Flats selections that our guests know and love, and we think this item in particular exemplifies that evolution.”

Additional “Flat Outrageous” menu items include two other street tacos options, the Crispy Baja Fish (crispy fish, chipotle crema, shaved cilantro cabbage and pineapple salsa) and Lime Steak (grilled garlic-lime steak, avocado crema, shaved cilantro cabbage, pico de gallo and cotija cheese), as well as Philly Cheesesteak Flautas (shaved sirloin steak, mozzarella cheese, grilled onions & peppers, served with queso), and the Bangin’ Chicken Tostadas (crispy corn tortillas with Smack My Ass Bangin’ Chicken, refried beans, cheddar-jack cheese, grilled onions & peppers, tomatoes & ranch dressing), which is a variation on buffalo chicken and is an existing dish on the Tijuana Flats menu.

Fast Casual, Menu Innovations, News, Tijuana Flats