Industry News | April 5, 2017

Tijuana Flats Raises Nearly $40K Through Foundation

Tijuana Flats announced that it has raised nearly $40,000 for its Just In Queso Foundation, a non-profit program that provides aid to individuals, communities and organizations in markets with a Tijuana Flats location, as a result of two fundraising events over the last two weeks—a 4K Taco Dash Run and Casino Night.

The 4K Taco Dash Run, which was the company’s first 4K event, took place on March 18 and attracted 300 attendees. Nearly $10,000 was raised during the event, with a portion of proceeds benefiting Seminole County public schools. The majority of funds raised during the event will go to the Just In Queso Foundation, for current and future community causes. 

Tijuana Flats’ second annual Casino Night took place on March 26, with 250 people gathering to place their bets for this worthy cause. A total of $27,500 was raised during the event—$5,000 more than the amount raised at last year’s Casino Night.  A portion of the evening’s proceeds will directly benefit Children’s Cancer Center.

“Our Just In Queso fundraising events are not just a means for raising money for charities and other important causes, but they are also excellent opportunities for us to reconnect with our customers and communities,” says Larry Ryback, chief executive officer at Tijuana Flats. “The success of these two most recent events is an exciting start to a year full of ‘Flat Outrageous’ fundraisers.”

Just In Queso Foundation’s next initiative, which begins on April 10, is an in-store campaign benefiting local military organizations through the purchase of specialty cups and Jason’s Mom’s hot sauce.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.