Industry News | July 19, 2017

Tijuana Flats Unveils Take-Home Taco Meal Kit

Tijuana Flats
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Tijuana Flats, the fast-casual Tex-Mex dining experience, has launched its new “Hardly Homemade” take-home taco meal kit—a feasible, easily accessible takeout selection that allows simple options for family dinner, and is a viable solution for smaller offices looking for a group lunch option.

Priced at $31.99, the Kit is available on UberEATS starting Wednesday and will be available for take-out only via direct order from all Tijuana Flats stores beginning on July 24. Additionally, all orders placed now through July 31 will include a free large side of salsa. 

Packed full of all the Tijuana Flats taco essentials, including protein (chicken and beef), toppings (jalapeños, onions, lettuce, tomatoes, sour cream, and cheese), and tortillas and chips, the Kit supplies guests with all the at-home ingredients for taco night. The Kit’s tagline, “Hardly Homemade … but They Don’t Have to Know,” is indicative of its family-friendly, DIY concept.

“We developed the ‘Hardly Homemade’ Kit as a way to offer a quick and convenient meal for families that didn’t require them to place full catering orders,” says Larry Ryback, CEO at Tijuana Flats. “With the new school year just around the corner, we think now is the perfect time to launch this concept as families begin preparing for the return of after-school practices and homework sessions. “

The launch of the “Hardly Homemade” Kit is the second new announcement from Tijuana Flats this summer. Earlier in the month, the restaurant also announced its seasonal Limited Time Offer, which includes two Jerk Chicken Street Tacos and Flats seasoned chips for $6.99 and runs through August 20.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.