Industry News | February 2, 2011

Tillamook's Million-Dollar Marketing

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Tillamook, a farmed-owned cooperative and natural dairy brand, announced that it will unleash a multi-million dollar marketing campaign involving a new Web site, a national TV ad campaign, and a sampling tour.

"It's rare that a brand in the dairy aisle fuels such passion, but Tillamook is an exception, a brand built in the Pacific Northwest on farmer care and more than a century of fan love," says John Russell, senior director of marketing.

"With consumer interest in natural products and companies with authentic heritage growing, it's a perfect time to give the brand a marketing jolt to bring energy and enthusiasm to something that's been there for more than 100 years," Russell says.

The new Web site, www.Tillamook.com, was created by Hello Design and replaces multiple Web sites with a cohesive online brand experience. The site will feature "Tillamook Kitchen" videos starring urban chefs; the "Tillamook Time" recipe function, which highlight breakfast, lunch, and dinner recipes based on the time of day; and a "Loaf Life" blog offering behind-the-scenes looks at Tillamook, product news, and brand insights.

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