Industry News | February 20, 2012

Tim Hortons Cafe & Bake Shop Launches Contest

With one of the biggest prize pools ever, Tim Hortons Cafe & Bake Shop's RRRoll Up The Rim contest kicks off today offering guests a one in six chance of instantly winning from more than $58 million in cash and prizes.

"Our guests really look forward to this contest," says Mike Meilluer, Senior Vice President US Operations, Tim Hortons Café & Bake Shop.

"RRRoll Up The Rim To Win is our way of saying 'thanks' to Tim Hortons coffee lovers, as well as our restaurant owners and team members genuinely love to see their customers win."

Often noted as a first sign of spring, Tim Hortons Cafe & Bake Shop's highly anticipated RRRoll Up The Rim To Win contest, now in its 26th year, is one of the world's biggest customer rewards programs.

Created in 1986 as a "thank you" to guests, the contest has grown into an annual ritual having awarded millions of prizes since.

With a purchase of a medium, large, or extra-large hot beverage, guests have the opportunity to instantly win. 

Prizes for the 2012 contest include 40 New Cars, 100 Panasonic 3D TV packages, 1000 Coleman Camping packages, 5000 Panasonic digital cameras, 25,000 $100 Tim Cards, and more than 47 million food prizes.

The RRRoll Up The Rim contest runs while cup supplies last. Prizes may be claimed until May 20, 2012. Contest rules, regulations, prizing information, and winner counts can be found at participating Tim Hortons locations or at

For even more chances to win, visit for a RRRoll Up inspired game called RRRoll Up Roulette.  Between Feb 20 and March 18 guests can enter every day to earn points and win prizes.  New this year RRRoll Up Roulette has gone mobile with a new App.  To access the download, visit

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization.  As of October 2, 2011, Tim Hortons had 645 restaurants in the United States and 3,871 restaurants systemwide. For more information, visit

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