Industry News | June 2, 2015

Tim Hortons Coffee Sales Send Kids to Camp

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On Wednesday, June 3, Tim Hortons Camp Day, your coffee order will have added benefits. One hundred percent of coffee sales will be donated to the Tim Horton Children’s Foundation (THCF) helping to send 18,000 kids from low-income homes on a life-changing camp experience. This year, Tim Hortons Cafe & Bake Shop guests can also round up their purchase to the nearest after-tax dollar to help ensure that even more kids can benefit from this enriching camp experience.

“At its core, Tim Hortons Camp Day gives children from economically disadvantaged homes an enriching opportunity that helps build lifelong skills” says Dave Newnham, vice president and executive director, Tim Horton Children’s Foundation. “Moreover, Tim Horton Children’s Foundation camps are specifically designed to help kids develop the skills and confidence needed to build a brighter future for themselves.”

Camp Day is the THCF’s largest fundraising event of the year, and every dollar raised on Camp Day goes directly to sending kids to one of seven THCF camps across North America. Last year alone, $12.2 million was raised in Canada and the United States, allowing over 17,000 kids to spend a life-changing session at camp.

“With the support of our loyal guests and the generosity of our restaurant owners, thousands of children from low-income homes are able to experience the life-changing benefits of a Tim Horton Children’s Foundation Camp,” Newnham says. “Thank you to the millions of Tim Hortons Cafe & Bake Shop guests who show their support every year. This year, with guests having the option to round up orders, there’s an easy way to help send even more kids to camp. Together, we can make this crucial fundraiser even more successful.”

The THCF camp experience comes at absolutely no cost to kids and their families. With the help of funds raised on Camp Day, Tim Hortons Cafe & Bake Shop restaurant owners sponsor kids directly from their community to attend camp and work closely with local youth organizations and schools to identify children who would benefit most from the experience. For many children, camp is the first time they have ever travelled outside of their community. While at camp, kids participate in a wide range of top tier programs and activities designed to build self-confidence, self-esteem, and leadership skills. Children who attend camp often return home with a more positive outlook and greater confidence about their future.

In July 2015, THCF will open its doors to even more campers with the grand opening of its seventh camp, Tim Hortons Camp Whiteshell, in Pinawa, Manitoba. Located on the shores of Sylvia Lake inside Whiteshell Provincial Park, Camp Whiteshell will focus on the Foundation’s advanced Youth Leadership Program, which takes place over five summers and focuses on building lifelong leadership skills, teamwork, and independence.

Tim Hortons Cafe & Bake Shop guests looking for more ways to help can make a donation any time or by purchasing a Rent-a-Tent ($1) or Rent-a-Cabin ($5) in restaurant. A $5 donation can also be given by texting CAMP to 45678 in Canada and 41518 in the United States.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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