Tim Hortons U.S. is celebrating its loyalty members with the launch of its brand-new Member Month. Beginning March 3, 2021 and continuing throughout the entire month, registered Tims Rewards members in the U.S. can earn double points for every eligible transaction when they order on Tim Hortons app, online, or scan a registered Tims Rewards card.

During Member Month, rather than earning 10 points, registered members will earn 20 points per eligible transaction during their visit(s). With double the points, members will earn rewards faster. With potential reward redemptions that could include a free coffee every four visits, a free donut every three visits, and more. In fact, Tim Hortons hopes to giveaway an additional 10 million points, or an equivalent of an additional 125,000 free coffees during Member Month.

“Our Tims Rewards loyalty platform has grown in the last year and is delivering value to guests by allowing them to earn points and providing member offers,” says Yosef Hojchman, Head of Marketing for Tim Hortons U.S. “We want to show our guests how much we appreciate them by supercharging the reward program to provide even more.

Tim Hortons made the decision to pivot away from the annual Roll Up the Rim to Win game to an all-digital promotion for loyalty guests based on COVID-19 safety precautions and concerns. The reimagined Member Month will offer loyalty guests a month of increased rewards and more flexible reward redemption options.

To participate in Member Month and earn double points, order in the app or scan your registered Tims Rewards card when you make a purchase.

Marketing & Promotions, News, Tim Hortons