Every day, Tim Hortons team members serve millions of Canadians. As Tim Hortons faces a new era in the quick service restaurant industry, the company is launching a new campaign to help find more than 5,000 individuals across Canada to join the organization's restaurant team. The campaign includes in-restaurant, digital, and print advertising, as well as regional hiring initiatives including job fairs and restaurant hiring events.
The official kick-off to the campaign took place Tuesday in Calgary, where Tim Hortons owners are looking to hire 280 individuals. As part of the launch, Tim Hortons surprised a local neighborhood by transforming a residential home overnight into “The Tims Next Door.” Throughout the morning, neighbors enjoyed a cup of coffee and got to know their local team members, who had the opportunity to give back to their local guests.
"At Tim Hortons, the success of our business relies heavily on our front-line team members, whose energy and dedication serve as the foundation for the exceptional service our guests have come to expect from our restaurants," says Steve Wuthmann, executive vice-president of human resources. "Our restaurant owners are always looking to offer talented, reliable individuals fulfilling employment opportunities that allow them to feel challenged, satisfied and valued in their roles. I encourage Canadians to visit their local Tim Hortons, where owners and managers are on-hand to accept applications and conduct on-the-spot interviews."
According to a survey by Restaurants Canada, 65 percent of restaurant operators in Western Canada said labor shortages were having a negative impact on their business. With a workforce of approximately 100,000 team members in more than 3,630 restaurants across Canada, through its franchise owners, Tim Hortons is the country's largest quick service employer. Tim Hortons is continuously enhancing its efforts to attract employees whose skills and positive energy will serve them well in the fast-paced restaurant environment. This week, Tim Hortons revised its team member dress code policy so that employees can now have visible, non-offensive tattoos.