The annual Smile Cookie campaign is back at Tim Hortons restaurants in the United States starting Monday, April 29, through Sunday, May 5. When buying a Smile Cookie — a baked-daily Tim Hortons Chocolate Chunk Cookie hand-decorated with a blue and pink icing smile — guests help give back to their local community. 100 percent of profits ($1.50 per cookie) are donated to over 25 charities and community groups selected by local Tims restaurant owners.   

Across the U.S., donation recipients include local children-focused organizations, hospitals and community care organizations.

“Knowing that Tim Hortons supports [our local children’s hospital and other charities] means the world to us. It means we have access to the technology and services that we need. And knowing that Smile Cookie can help other people like us is a fantastic feeling,” says Michelle McKinney, parent.

To see the nearby organizations that benefit from the week-long event, visit

“Every year, we look forward to this impactful charitable campaign that empowers guests to support important causes close to home while also enjoying delicious and adorably decorated Smile Cookies,” says Katerina Glyptis, president of Tim Hortons U.S. “Last year, our guests’ engagement led to a new record, raising over $400,000 for local youth and community organizations — and we’re looking forward to even more impact this year.”

The first Smile Cookie campaign launched in 1996 in Canada, originally raising funds for Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $80 million across Canada and the United States for charities and organizations.

Beverage, Charitable Giving, Fast Food, News, Tim Hortons