Toast, Inc., a Boston-based point of sale company, has partnered with Chowly, Inc. to integrate third-party online ordering systems (TOOS) directly into its point of sale (POS) software. The integration aims to solve a growing problem for customers who order food online.
With the significant expansion of online ordering platforms such as Grubhub and Yelp's Eat24, restaurants are seizing the opportunity to grow their delivery and pickup business. Using these services; however, has been challenging as they typically send orders via fax or separate hardware, rather than digitally and directly to the POS.
"Online ordering marketplace sites can bring in customers for restaurants, but pose operational challenges because of the disconnect with the POS and kitchen," says Chris Comparato, CEO of Toast, Inc. "Chowly's integration with Toast streamlines this flow so that orders from third party sites can go immediately into the restaurant's central operating system."
Restaurants now have the ability to take back ownership of their delivery and pick-up services without shifting focus from the in-store customer or sacrificing customer service altogether.
Toast also sees the new partnership with Chowly as providing one more advantage over its point of sale competitors.
"This integration provides a great complement to Toast's POS platform, allowing Toast customers to expand their revenue stream to third party online ordering sites without sacrificing operational efficiency," adds Comparato.
Increasing sales and efficiencies for restaurants is a key selling point for Toast when pitching new clients, who leverage Toast to improve the customer experience with new technologies such as mobile POS tablets, real-time reporting, and integrated online ordering.
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