Industry News | January 4, 2011

Togo's Celebrates Pastrami with Guarantee, Coupons

Togo’s Sandwiches announced that in honor of National Pastrami Day, January 14, the company’s Pastrami Guarantee will be returning. Additionally, in celebration of the holiday, the company will be rewarding its Facebook fans with a printable coupon for a free 20-ounce fountain drink with purchase of a 6-inch regular pastrami sandwich valid until January 31.

“We are so confident that Togo’s serves a superior pastrami sandwich versus the competition that we’re willing to put our money where your mouth is,” says Renae Scott, vice president of branding and marketing for Togo’s Eateries. “We use bread baked fresh every day and pile on the fillings—our sandwiches are big and meaty. The other guys offer long skinny sandwiches with little meat and lots of bread, or ‘breadwiches.’ We know we have a great opportunity to beat the competition on quality and great taste, that’s why we brought back the Pastrami Guarantee, which will be a permanent fixture this year, in all Togo’s restaurants.”

Togo’s opened for business 40 years ago and on the original menu the hot pastrami sandwich debuted as the “number 9.”  Togo’s regular-size hot pastrami sandwich is made with five ounces of freshly sliced, top quality lean pastrami seasoned with a proprietary blend of spices and served on fresh baked bread for a suggested price of $5.59 (tax not included).

“The No. 9 pastrami sandwich has been our top selling sandwich through the years, and in fact, Togo’s serves over 1.5 million pastrami sandwiches a year,” Scott says. “That’s over 37 million Togo’s pastrami sandwiches sold since 1971. Now, with the Pastrami Guarantee, should any of our guests not be completely satisfied they can get a full refund of their money. Additionally, we want to reward our loyal guests with a printable coupon especially for Facebook fans—our way of saying we ‘like’ you too.”

The money-back pastrami guarantee offer is only valid on a regular sandwich purchase; large and family size purchases will receive the suggested retail price of the regular No. 9 pastrami sandwich.

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