Industry News | February 10, 2014

Togo's Celebrates Store Opening with Free Sandwiches

Togo’s Eateries Inc., a “West Coast Original” since 1971, announces its newest restaurant in Riverbank, California, will open on Saturday, February 8 in The Crossroads Regional Center. To celebrate Togo’s arrival in Riverbank, the new location will give away 500 signature Pastrami sandwiches to the first 500 guests who present the restaurant’s Facebook event giveaway page upon checkout. Customers can also purchase a half-price regular #9 Hot Pastrami sandwich for $3 on opening day.


Raving fans are encouraged to visit Togo's website to access the restaurant’s Facebook event listing and can choose either to print out or show the page on their mobile device to the cashier. The first 500 guests to present the coupon at the restaurant will receive a free regular #9 Hot Pastrami sandwich valid throughout the weekend.


“This is my first Togo’s location, and I am thrilled to be bringing the brand into Riverbank in order to meet the growing demand for quality sandwiches in the Golden State,” says Togo’s franchisee Michael Green. “I’m excited to introduce Togo’s big, fresh, meaty sandwiches to the community and look forward to serving Riverbank for many years to come.”


At Togo’s, there is a commitment to using only the freshest, superior-quality ingredients and meats. Fresh baked Artisan bread, abundant quantities of freshly sliced lean pastrami, roast beef, turkey, and other premium meats as well as hand-scooped California avocados are part of Togo’s menu, and set the brand apart from other sandwich shops. The brand is recognized for its top-selling, #9 Hot Pastrami alongside its popular #24 Turkey and Avocado, by Togo’s fans.


Togo’s in Riverbank will offer online ordering and catering services for in-store pickup. The new location will serve guests daily from 10 a.m. – 9 p.m.


Recently, Togo’s marked its 40th anniversary with more than 325 open and under development throughout the West. Even with this latest opening, Togo’s is seeking to reach 400 new locations in California and other key markets such as Arizona, Colorado, Idaho, Nevada, Oregon, Utah, and Washington over the next several years.


To fuel future growth, Togo’s is actively recruiting passionate franchisees to bring its high-quality, fresh sandwiches to new western markets.

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