Industry News | October 4, 2013

Togo's Encourages Fans to Show Off Dipping Style

Togo’s Eateries Inc., a “West Coast Original” since 1971, announced the return of its popular Toasted Dips sandwiches. The Roast Beef Dip and the Triple Dip are now available through January 7, 2014.

Inspired by the classic French dip, Togo’s Roast Beef Toasted Dip features roast beef topped with melted provolone and tangy horseradish mayo toasted on Classic White bread. For extra hungry guests, the Triple Toasted Dip offers three times the meat with more than a half-pound of turkey, roast beef, and pastrami topped with melted provolone and tangy horseradish mayo toasted on Classic White bread. Both are served with a side of tasty au jus.

“When we introduced the new Toasted Dips last fall, they quickly became one of our most successful new product launches to date. Guests and franchisees continued to ask us when they’d be back in restaurants, so we’re excited to announce the return of this fall favorite,” says Renae Scott, vice president of branding and marketing at Togo’s Eateries Inc. 

Facebook fans can show off their dipping style with Togo’s virtual Dip Diving Game. Users can create their own way to dip by using their mouse or cursor to draw a “dipping path” to virtually dip their Toasted Dip into a pool of au jus and share their creative dive with friends. Participating fans will receive a coupon for $1 off a six-inch regular sandwich or larger.

Toasted Dips are offered in both regular six-inch and large nine-inch sizes. The Roast Beef Dip is $6.25 for a regular and $8.25 for a large. The Triple Dip, which features three times the amount of meat, is $9.25 for a regular and $12.25 for a large.

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