Togo’s Eateries Inc. will celebrate the opening of its newest restaurant in Irvine, California, on August 18 by giving away regular #9 Hot Pastrami sandwiches to the first 1,000 guests who redeem the special offer via the brand’s Facebook promotion page. The restaurant is located in Los Olivos Shopping Center at 8685 Irvine Center Drive.

To further celebrate Togo’s arrival in Irvine, the restaurant is surprising select local businesses with catering parties to introduce the community to its sandwiches through September. Additionally, prior to the grand opening, Togo’s newest Irvine restaurant will host a fundraiser event on Saturday, August 16, to benefit the Irvine Public School Foundation and the Irvine Animal Care Center. Local attendees will receive a free sandwich, chips, and a drink with every $5 donation made to the organizations.

“Mimi and I are excited to expand Togo’s presence in Irvine and become a favorite dining destination among residents and businesses alike,” says Alan Sueda, franchisee. “We’ve always enjoyed Togo’s sandwiches and take great pride in being part of a company that gives back to the community. We hope that local residents will join us on August 16 to help raise funds for these two great local organizations.”

To participate in the 1,000-sandwich giveaway, local residents are encouraged to visit to access the new restaurant’s Facebook promotion and can choose either to print out or show the page on their mobile device to the cashier upon checkout. The first 1,000 guests to present the coupon at the restaurant will receive a free regular #9 Hot Pastrami sandwich valid August 18–24. The restaurant will also be giving away free sandwiches for a year to every 100th guest during its second week of operation.

Togo’s marked its 40th anniversary with more than 325 open and under development throughout the West. Even with this latest opening, Togo’s is seeking to reach 400 new locations in California and other key markets such as Arizona, Colorado, Idaho, Nevada, Oregon, Utah, and Washington over the next several years.

Denise Lee Yohn: QSR's Marketing Guru, Growth, Marketing & Promotions, News, Togo's