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The Charity Challenge on ice is an entertaining amateur match with teams consisting of The Ticket's on-air radio personalities and other staff. It is described as "bad hockey for a great cause." The popular game was held at Reunion Arena in Dallas with over 15,000 people in attendance.
Proceeds from the Charity Challenge on Ice are given to the Dallas Stars Foundation, established by the Dallas Stars hockey team. The foundation primarily supports Dallas-area children's charities, such as the Texas Scottish Rite Hospital and Special Olympics.
Tony Roma is committed to supporting all the communities in which we operate," said Jeff Hunter, vice president of marketing for Romacorp. "It's especially gratifying to be a part of a promotion with the Dallas Stars in our home market while raising funds for such worthwhile nonprofit groups."
The Tony Roma's team, called Team Musers, was led by the Ticket's a.m. radio personalities George Dunham and Craig Williams, who are clled the "morning musers." The team was coached by Daryl "Razor" Reaugh, ex-NHL player and current color analyst for the Dallas Stars Hockey Network. Team Musers lost to Team Hardline, led by the station's p.m. personalities.
Romacorp, Inc. owns, operates or franchises over 225 Tony Roma's restaurants in the United States and in 25 international countries and territories.