Industry News | September 9, 2010

Top Chef Sweetens September with Free Desserts

Craving something sweet? Get a free dessert on September 15 when Bravo declares the first-ever "Top Chef Just Desserts Day"–a national event offering free desserts through various outlets across the country in honor of the premiere of Bravo's new series, “Top Chef Just Desserts."

Consumers will be able to sample free desserts at local participating bakeries and retailers, from "Top Chef Just Desserts" branded trucks in certain cities, and through a special partnership with The twist is that all times and locations will be announced only via Twitter @ BravoTV and on the morning of September 15.

Where "Top Chef Just Desserts" will be serving free desserts:

o –Diners who make reservations using for dinner on September 15 will get a free dessert, courtesy of "Top Chef Just Desserts," per reservation at more than 800 participating restaurants. Bravo will donate $1 to City Harvest in New York for each reservation made through

o Local Bakeries and Retailers – More than 200 locations in 20 markets will be sampling free desserts for fans to gear up to watch the premiere that evening.

o Top Chef Just Desserts Trucks – Consumers in New York, Los Angeles, and Chicago will see these trucks popping up all over the respective cities throughout the day on September 15.

Breyers and Extra Dessert Delights Gum will be among many of the sweets aboard the trucks.

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