Torchy’s Tacos, the popular taco chain, announced the launch of its fifth annual Some Like It Hot August Taco of the Month campaign. While Torchy’s features a special Taco of the Month every month of the year, each August they up the ante with a smoking lineup of four seriously hot and damn good tacos.

Each week, Torchy’s will unveil a brand-new taco that tips the Scoville scale and tests the limits of your taste buds, each new taco spicier than the last. By the end of the month, those brave enough to face their fears – while holding back tears – will be able to order all four fiery tacos, washing it down with Torchy’s signature Frozen Paloma to soothe the body and soul. This means that you’ll want to visit your local Torchy’s throughout the month of August to experience a different taco each week through August 31.

“This is our fifth year offering the Some Like It Hot special menu tacos to all our locations across Texas, Oklahoma and Colorado,” says Mike Rypka, chairman and founder of Torchy’s Tacos. “I hope our guests are feeling brave enough to come back to test their limits not once, not twice, but four times all month long.”

This year’s sweltering August taco lineup includes:

Barn Burner, August 1-31

Grilled fajita beef, chopped bacon, Manzano chile salad, Texas artisan goat cheese & cilantro served with Avocado & Diablo sauce on a flour tortilla

Bottle Rocket Shrimp, August 6-31

Habanero battered fried shrimp, cabbage slaw, cotija cheese, candied jalapeños & cilantro served with Diablo Mayo on a flour tortilla

The Creeper, August 13-31

Habanero battered fried chicken, chorizo, chopped bacon, Brushfire jalapeños, cotija cheese, pickled onions & cilantro served with a drizzle of creamy Ghost Pepper sauce on a flour tortilla

Scalding Pig, August 20-31

Pasilla & ghost pepper stewed pork, jack cheese, escabeche, chicarrón pieces, sour cream & cilantro served with a drizzle of Torchy’s own XXX Hot Sauce on a flour tortilla

Each Torchy’s location will proudly display four movie-style posters, one for each of the unique tacos, that mirror well-known classic flicks to match the vibe of the tacos. Every guest who dares to order a Some Like It Hot taco will get their own collectible sticker version of the soon-to-be iconic art.

Marketing & Promotions, News, Torchy's Tacos