Industry News | December 3, 2015

Torchy's Tacos Celebrates Holidays with 'South Pole' LTO

image used with permission.

Torchy’s Tacos, the popular taco shop, is known for their chef-inspired creations that elevate the standard taco. This December, customers can step out of their chicken and beef habits and try a lamb taco.

Between December 1 and 31, customers can visit any one of Torchy’s Tacos’ 34 locations and enjoy the South Pole (braised and shredded lamb topped with french fried–onions, a cranberry-habanero jam, fresh avocado, Diablo Hot Sauce, cotija cheese, cilantro, and lime), with all-natural lamb sourced by Superior Farms.

Megan Wortman of the American Lamb Board, a group dedicated to educating customers about the protein says, “Lamb is making its way more and more onto menus. We’re excited about reaching new customers with Torchy’s and continuing the advocacy of this flavorful, nutrient-rich product.”

Michael Rypka, vice president of culinary and marketing at Torchy’s reserves no hesitation for his customers. “This taco is one of our most culinary-inspired items.  It’s part fancy, part festive, but all Torchy’s. Our fans are going to love it.”

The company says that the name, the South Pole, plays off of the dichotomy of Torchy’s food itself: an equal, but grittier call out to the holiday season.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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