Torchy’s Tacos Expands Retail Products to Whole Foods

    Industry News | September 15, 2020

    For the first time, fans of Torchy’s Tacos, the Austin-based craft casual taco brand, will be able to purchase its famous Green Chile Queso and Diablo Sauce at Whole Foods. Starting Tuesday, the Torchy’s fan favorites will be available at approximately 40 Whole Foods locations in Texas, Arkansas, Oklahoma and Louisiana. Now, taco junkies can bring the Torchy’s restaurant experience home on their next grocery store trip, for certified Damn Good snacking or elevating homemade creations with authentic Torchy’s flavor.

    Torchy’s Green Chile Queso and Diablo Sauce are delicious on their own or together and made with high quality ingredients. A top-seller since Torchy’s first opened as an Austin, Texas food trailer in 2006, Torchy’s Green Chile Queso has spurred queso addictions across the country with its creamy texture and touch of green chile heat, while Torchy’s signature Diablo Sauce adds a full-flavored, spicy kick to tacos and more. To get the Torchy’s restaurant experience at home, heat Green Chile Queso and serve with a scoop of fresh guacamole, cotija cheese, cilantro and a drizzle of Diablo Sauce. Enjoy it with tortilla chips or “make it trashy” the Torchy’s way by drizzling Green Chile Queso on your favorite taco.

    “I started Torchy’s Tacos in 2006 as a food trailer and would ride around town on my red Vespa, inviting people to swing by to try our creative take on tacos and addictive queso,” says Mike Rypka, founder of Torchy’s Tacos. “In those early days, our Green Chile Queso became our calling card – when guests would try our tacos and queso, we’d often hear, ‘That’s damn good!” It’s been a fan favorite ever since. To see our Green Chile Queso and Diablo Sauce hit the shelves at Whole Foods, another hometown Austin brand, is incredibly exciting, and we can’t wait for fans to enjoy at home.”

    Torchy’s Green Chile Queso is available for $7.99 for an 11.5-ounce jar and can be found in the refrigerated section at Whole Foods, while Torchy’s Diablo Sauce is $9.99 for a 6.7-ounce bottle and is located in the hot sauce aisle.

    Torchy’s continues to grow its footprint across the nation, with more than 80 restaurants across seven states, including Texas, Colorado, Oklahoma, Arkansas, Louisiana, Missouri, and soon-to-be in Kansas later this week. Torchy’s locations across the US are open for dine-in service with safety measures in place, plus online ordering for takeout and delivery via DoorDash.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.