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The company, which also owns A&W, KFC, Long John Silver's, and Taco Bell, is known as one of the industry leaders in the co-branding field. Its first multibrand unit, a KFC and A&W store, in Louisville, Kentucky, opened two years ago. Since then, the company has repeatedly merged its portfolio of restaurants into hybrid units.
``There's nothing else like it where there are two well-known brands under one roof,'' the Sentinel reported Tricon senior executive Chuck Rawley, as saying. Rawley is credited for originating the idea of combining the company's brands.