Industry News | August 7, 2013

Tropical Smoothie Contributes Over $500K to Camp Sunshine

Tropical Smoothie Café, known for its healthy food and smoothies with a tropical twist at 344 locations worldwide, presented a donation check of $515,000 on Monday, August 5 to Camp Sunshine, a one-of-a-kind national retreat in Casco, Maine, for children with life-threatening illnesses and their families. The donation was a result of proceeds from the restaurant brand’s National Flip Flop Day campaign, and they exceeded their goal of raising $500,000—the most in this partnership’s six-year history.


Tropical Smoothie Café has now raised and donated more than $2 million to Camp Sunshine through its National Flip Flop Day fundraising. Camp Sunshine provides a welcome respite for children and their families coping with such life-threatening illnesses such as cancer, kidney disease, and lupus.


On Monday, more than 250 family members, volunteers, and staff looked on as Mike Rotondo, Tropical Smoothie Café’s CEO and president, presented the $515,000 check to Camp Sunshine co-founder Anna Gould and executive director Matthew Hoidal.


"Camp Sunshine creates memorable experiences for the families touched by this incredible program, and Tropical Smoothie Café stands behind those efforts 100 percent," Rotondo says. "We are proud to be involved with such a wonderful organization and look forward to continuing to support Camp Sunshine."


Tropical Smoothie Café raised the funds during its seventh annual National Flip Flop Day, which took place in June at each of the more than 340 locations across the country. Stores gave away free smoothies to flip flop-wearing customers and sold key chains to raise the money, while also encouraging guests to make donations to Camp Sunshine.


"We feel forever grateful to Tropical Smoothie Café for its leadership, rallying its team, and inspiring its customers so that children with life-threatening illnesses and their families from around the country can find respite at Camp Sunshine," says Matthew M. Hoidal, executive director of Camp Sunshine. "Tropical Smoothie Café’s ongoing support will have a lasting positive impact on Camp Sunshine's future. We can’t thank them enough."


Camp Sunshine began its partnership with Tropical Smoothie Café in 2008 when the national chain found Camp Sunshine listed as a top rated charity by Charity Navigator. Impressed by Camp’s fiscal responsibility, national reach, and compelling mission, the company chose Camp Sunshine to be its national charity partner—and beneficiary of its National Flip Flop Day fundraising and promotional campaign.


The money raised this year will be used primarily to provide sponsorships for more than 200 families to attend Camp Sunshine throughout the year, which includes supporting families’ travel costs.

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